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SOFAR SOUNDS – LIVE GIGS IN YOUR HOUSE

Watching a gig in London a few years ago, Rafe Offer could not believe how many people were talking over the music. The Mercury prize-nominated band Friendly Fires were on stage, but the crowd were chatting, or gazing into their smartphones: “I turned to my friends and said, ‘There has got to be a better way’.”

Four years on Sofar Sounds, his company, is part of a new movement bringing big-name musicians into people’s living rooms. The concept of “private gigs” turns out to be as popular with bands as it is with fans and business is booming in London, Los Angeles and New York

http://www.theguardian.com/music/2014/apr/27/secret-gigs-pop-music-prince-batille

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